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Jared Rice - Keynote Speaker

Keynote Speaker: Jared Rice, Executive Director

THE PLAYERS Championship


Executive Director of THE PLAYERS Championship, Jared Rice, will serve as keynote speaker of the 2019 NVLA Annual Conference, to be held March 27-29 at One Ocean Resort in Atlantic Beach, FL near Jacksonville.


Jared Rice, former Vice President of Sales and Marketing for THE PLAYERS Championship, was named Executive Director in 2017.


Rice joined THE PLAYERS staff in 2010 as the director of sales and marketing; and he was promoted to vice president in 2016.  In 2011, 2012 and 2013, Rice was named the top sales person for PGA TOUR-owned events recognizing increased activation at THE PLAYERS among regional and national partners. Under Rice’s leadership, THE PLAYERS sales team has seen substantial revenue growth for the event each year.

Prior to his position with THE PLAYERS, Rice served in Business Development and Global Licensing at the PGA TOUR for four years. While in those departments, he oversaw development of TOUR licensing programs worldwide and assisted with the sale of PGA TOUR title sponsorships and official marketing partner sponsorships. Rice joined the PGA TOUR from the Detroit Red Wings organization after having spent five years with the Walt Disney Company during their ownership of Major League Baseball’s Anaheim Angels and the NHL’s Mighty Ducks.


Rice was born in Portsmouth, New Hampshire, and graduated from the University of South Carolina with a degree in Sports Marketing and Business Administration. He is actively involved in the Northeast Florida community, where he has served on the board of directors for the Jacksonville Zoo and Gardens, the Ponte Vedra Chamber of Commerce, the St. Vincent’s Tradition Board and the Winston Family YMCA. Rice and his wife Sheila have two sons, Brady, 10, and Nolan, 7.




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